About Us

Where Legacy Meets Modern Wholesale

Founded in 1974, Azur Global Imports began as a wholesale distributor serving the gift, resort, and jewelry industries. Today, we are recognized as one of the USA’s leading mail-order catalog houses, importing high-quality sterling silver jewelry directly from Italy, India, and trusted domestic manufacturers.

As a direct importer, we provide our customers with an extensive selection of sterling silver chains and jewelry, reliable service, and highly competitive pricing. With over 30 years of merchandising expertise, we proudly support buyers of all sizes—from large distributors and multi-store retailers to small business entrepreneurs.

Simple, Convenient Online Orders

Our 24/7 virtual showroom makes ordering easier than ever. Streamline your purchase process, calculate orders by weight, and explore new items, special offers, and closeouts—all at your convenience. At Azur, we are excited to bring this modern technology to our customers, combining our legacy of excellence with the efficiency of today’s marketplace.

Chains, Necklaces, Pendants, Earrings, & MoreYour Partner in Wholesale
Sterling Silver

Discover our wide selection of sterling silver chains and jewelry, carefully curated for unbeatable value.